The pervasive pink ribbons of the breast cancer charity and the marketing of brands and products associated with that philanthropy, impacts our culture. The ubiquitous pink ribbons of breast cancer philanthropy and the handinhand marketing. Kino lorber films 5 broken cameras began when a palestinian farmer decided to record israeli soldiers in his village over a number. Directed by acclaimed filmmaker lea pool, pink ribbons, inc. Please see below for the complete listing of cities and theatres. I sat to watch the film on a floating barge almost opposite the house of commons. Breast cancer has become the poster child of corporate causerelated marketing campaigns.
They make people feel good, as if engaged in a successful battle against breast cancer. This is a pity, because the film highlights legitimate concerns that others. A wellwritten, wellproduced film, which should be watched, mulled over, and discussed. The film s elegant studio interviews, set against shifting luminous. The ubiquitous pink ribbons of breast cancer philanthropy and the handinhand marketing of brands and products associated with that philanthropy permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. Read free full pink ribbons, inc breast cancer and the politics of philanthropy. So then who really benefits from the pink ribbon campaigns the cause or the company.
There were other movies released on the same date, including snow white and the huntsman, battlefield america and for greater glory. Far from projecting pessimism, the film showcases the tremendous willpower and manpower that these threeday walks engender. Everything you need to know about pink ribbons, inc. The nfls pink campaign, in which all the nfl players wore pink shoes or something pink on their uniforms one week to raise awareness of breast cancer was severely criticized by samantha king, the author of pink ribbons, inc.
Interview with samantha king, author of pink ribbons, inc. Countless women and men walk, bike, climb and shop for the cure. The cynicism on display from the history covered in pink ribbons, inc. The film is based on a 2007 book by queens university professor samantha king pink ribbons inc. The hypothesis is valid, and the films criticism of komen and others for getting into bed with polluters like ford, eli lilly, and various. Following is a short bio of each person who appeared in the film pink ribbons inc. Tied up with more than hope a documentary on breastcancer culture critiques the pink ribbon movement, questioning its.
Participants at the 2010 avon walk for breast cancer, san francisco, as seen in pink ribbons, inc. It opened in canadian theatres on february 3, 2012, a date which coincided with the reversal of a controversial susan g. Jan 25, 2012 the film opens across canada next week, february 3, 2012. Komen attempt to sever ties to planned parenthoods us breast screening clinic programmes. The film makes a compelling case for the damage wrought by businessfunded feelgood activities that turn attention away from the. Documentary film guides for k12 teachers student handouts.
It could even be called a blitz on pinkribbon charities and their corporate partners though to use. Breast cancer and the politics of philanthropy, upon which this film is based and who is also interviewed at length. Participants at the 2010 avon walk for breast cancer, san francisco, as seen in the documentary pink ribbons inc. A version of this article appears in print on june 1, 2012, section c, page 11 of the new york. We will strive to make every woman feel complete and balanced through properly fit and beautiful garments. This is an amazing and detailed documentary and expose on how pink ribbon fundraising money is allocated in the fight against breast cancer. Tied up with more than hope a documentary on breastcancer culture critiques the pink ribbon movement, questioning its corporate links and its dubious.
The book inspired a 2012 national film board of canada documentary, pink ribbons, inc. May 31, 2012 a trio of docs are among this weekends new specialty offerings. Pinkwashing and the dark side of breastcancer philanthropy. The hypothesis is valid, and the film s criticism of komen and others for getting into bed with polluters like ford, eli lilly, and various. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve. From the beginning, breast cancer action consulted on and was a resource for this documentary made by the canadian film board under the guidance of executive producer, ravida din.
Happily believing that their efforts will help find the cure for breast cancer. Tshirts, hats, yogurt cups, kfc buckets, car ads, nfl stadiums the list goes on and on. National film board of canada genre documentary released 2012 run time 1. The pervasive pink ribbons of the breast cancer charity and the marketing of brands and products associated with that philanthropy, impacts our cultur. Because it will get you to think, its well worth seeing. In showing the real story of breast cancer and the lives of those who fight it, pink ribbons, inc. Breast cancer and the politics of philanthropy by samantha king, associate professor of kinesiology and. The film is based on the 2006 book pink ribbons, inc. This documentary determines who benefits, the cause or the company. Here, for the first time, king questions the effectiveness and legitimacy of privately funded efforts to stop the epidemic among american women. Pink ribbons, the symbol of the breast cancer prevention movement, are everywhere. Jun 26, 2012 many people have asked about the connection between bcaction, pink ribbons, inc.
Nov 05, 2012 a clip from the documentary, pink ribbons, inc. Her research focuses on breast cancer, corporate philanthropy, neoliberalism and the politics of health, sport and the body. I did not know all the information presented in pink ribbons, and it was very interesting. Breast cancer and the politics of philanthropy, one of. It has also meant that lots of people are now aware of the controversy over komen and their pink ribbon campaign, just in time for the release of lea pools pink ribbons inc. On november th, 2012 the alliance for cancer prevention in association with tipping point film fund hosted a screening of pink ribbons, inc. Sep 15, 2011 indignant and subversive, pink ribbons, inc.
Pink ribbons mastectomy and lymphedema boutique will strive to assist each woman who comes through our doors regain or maintain her selfesteem and good body image that was altered during and after her breast cancer treatment. Feb 06, 2012 a good way to start a debate among 10 randomly selected individuals would be to have them view lea pools pink ribbons inc and have at each other. The information was very accurate and the documentary was balanced. While the masses blindly buy their pink ribboned products and corporations thereby get richer, this film dares to question many things about this trendy cause. Breast cancer has become the poster child of corporate causerelated. But as this film makes clear, breast cancer today has become an incredibly lucrative cash cow, with huge marketing potential. If you have ever taken part in a pink ribbon campaign watch pink ribbons, inc. I learned quite a bit about breast cancer, as i was told there was a chance it could come back. See details about this films theatrical run to learn more about breast cancer actions work to address and end the epidemic by putting patients before profit and to get involved go to. Thats the question a lot of people will be asking themselves after seeing this documentary inspired by samantha. We here at pink ribbon are survivors, we are here for you. Breast cancer and the politics of philanthropy by samantha king, associate professor of kinesiology and health studies at queens.